We have been retained by an international manufacturing for FMCG located in the south-west and south-south of Nigeria to seek the best personnel for this position.
Job Summary
• To develop, analyze & provide marketing information structures and processes to support business decisions
• To identify market trends and provide market forecast that will aid sales planning
• To interpret macroeconomics, political and social factors which may have immediate and long term impart on business
• To conduct market research and identify drivers in local market
• To analyse existing customer base, customer purchasing behaviour and identify potential customers
• To understand consumer needs, purchasing behaviour and develop appropriate commercial responses to findings
• To analyse different channels offered to consumers from economic and strategic perspectives
• To determine best means of sales delivery
• To identify and analyse internal & external factors that influence product pricing
• To determine media choice, effectiveness of advertisement and brand awareness activities
• To measure consumer satisfaction in terms of expectations and service delivery
• To monitor market share and competition by understanding:
o Local production supply capacity, expansion and import supply
o Retail organisation and activities
o Promotional activities
Qualifications and Experience
• BSc/HND in Marketing, Mass Communication, Business Administration, sales & marketing etc
• Must be computer literate
• Must possess strong analytical, negotiating and leadership skills
• Must have good competence in research, data analysis and reporting
• Must be able to work under pressure with timely delivery on assignments
• Must have at least 6 years cognate experience in research and marketing in a structured FMCG market
How to apply
Interested qualified candidates should send their resume in Microsoft Word format to wemimvacancies@gmail.com not later than 1st February 2011, stating post applied for, qualifications, institutions attended with dates, years of experience, current job and organisation, current total cash pay p.a., email address and GSM numbers. Only suitable candidates will be contacted and interviewed
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